WOMEN TO KNOW

Wendy Sterling, Founder WBD Consulting and Coaching: You 2.0

After 18 years of a successful media career, Wendy Sterling decided to uproot herself from corporate life and take a deep dive into what would prove to be an impressive swing at entrepreneurship. WBD Consulting and Coaching: You 2.0 aims to help divorced women who feel lost and stuck find their true power and authentic voice. She guides her clients on their own personal roadmap to find hope, a new sense of self, & cultivate community with renewed happiness, courage, grace & compassion. Or in other words, finding You 2.0.


Wendy, dealing with her own divorce, turned to coaching to get her through it and prides it in making her stronger, happier, and more grateful for her journey. She explains, “Coaching gave me the tools I needed to look ahead, not back, and become a stronger, more independent and badass version of me. My life was no longer the Facebook life I portrayed, and you know what I mean by that!”

We were so excited to chat with Wendy more about her life after divorce, her mission to empower other women, and the biggest lesson she’s learned in the last year.

Without further adieu, Wendy Sterling.

What do you do?

I help divorced women at any stage who feel stuck and lost find their true power and authentic voice as they navigate their new roadmap. My goal is to guide my clients in finding hope and a new sense of self as well as cultivating community with renewed happiness, courage, grace and compassion. As a mom going through a divorce as well as an accredited life coach, I help my clients see they too may come out on the other side stronger, braver, happier and a role model to their kids - I am proof!  I work with my clients to embrace all aspects of the divorce process, acknowledge where they are at, sit with them in those places and honor who they are and want to be. Through my 7-step coaching roadmap women move through the emotion and impact of divorce more quickly and authentically to embrace their YOU 2.0.

What advice would you give your younger self?

Oh wow, so many things! I think the biggest piece of advice I would give myself is to really dance and be more present in each moment as well as lean in to things that scare me because that is where true growth happens. I didn’t learn that lesson until a few years ago when I made the decision to leave Corporate America for life coaching full time.  

What's it like moving from the corporate world to being an Entrepreneur/Solopreneur?

To be honest it is incredibly invigorating, freeing and yet frightening which then turns into excitement. When I really think about my career and the positions I have held I have always been an entrepreneur working in Corporate America. I’ve helped build businesses in regions companies haven’t had a voice or a very small one - and grew them to multi-million dollar businesses. I knew I could do the same for myself and am proud to say I am actually doing it! It is the most incredible experience to build something that is mine and as a legacy for my children. It gives me goosebumps when I think about it!

What is the biggest lesson you learned over the past year?

The biggest lesson I’ve learned over the last year is it isn’t about why you fall down; it is about finding the strength to rise and get back up. However long it takes. And embracing the beauty from the ground, the rubble of rock bottom. Strength comes from bulldozing the rubble and building from scratch. I live by these following words of Brene Brown: “Rising strong after a fall is how we cultivate wholeheartedness in our lives; it’s the process that teaches us the most about who we are.” Amen! I’ve learned more about myself through the trauma of divorce - and how to use it to become the best version of me while living my passion to help others going through similar experiences.

What did you recently do that you are really proud of?

Great question! Being a full time "mompreneur" while rebranding and re-marketing my coaching business to focus on my passion of working with divorced women as well as passing all of my coaching certification exams in under 1.5 years!   

How do you invest in your career?

I invest in my career by looking for any and all ways to move my business forward whether that be reading a new book, investigating a class or program I should take, attending a networking event or asking friends to connect me with new potential clients. I also invest in my career through self-care because without it I would not stay fresh or have an outlet to release adrenaline and recalibrate. Exercise is key for me!  It’s actually where I do my best thinking!

Out of the 5 skills, what is most important in your career today?

Without a doubt networking! And networking doesn’t have to happen in a work setting either.  It can be as simple as talking to someone in the grocery store line, through Facebook messenger, on a hike, at DryBar, at school drop off or my son’s sporting events. Networking allows me to be curious about people and let the universe take it from there!

Alli Young