About

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A little harsh, but a lot true.

 
 

It all started when…

Personal Branding Website:  (after clicking on personal branding worksheet

Jeff Bezos says, your personal brand is what people say about you when you are not in the room. And In a world where men are evaluated on their potential and women on their past, it’s even more critical for women to control our narrative through a strong personal brand.  

Let’s pause for just a moment and think about when people talk about us over the course of our career: when we are up for a raise, when we are being evaluated for a promotion, interviewing for a new role, when we are negotiating our compensation, when our leadership team is working on talent planning to identify the ‘highest potential employees’ within the organization.  

Now let’s tie this back into your personal brand. If you help frame how others talk about you, your expertise, and your career, you’ll ensure that when those people are talking about you when you aren’t in the room, they’ll reference your potential and the value you present. This is how we control our narrative.

While creating a personal brand can feel a tad overwhelming at first, we’re here to help make it easier. You might be thinking:

  • How do I begin thinking about my own personal brand?

  • And… can I be my authentic self while still developing a brand?

The answer is simply this, your brand is an extension of YOU.  It should be based on traits, skills, and passions that align directly with your great strength(s) and it’s really up to you to help people understand and articulate what your great strengths are.

We teach personal branding to some of the best and most innovative companies in the world, including Google, Pinterest and WeWork and have outlined here for you what we share with them there. That to really be seen and appreciated, we need to, in some way, market ourselves like we are a business, even when we work in a large company.