Allison Young | Founder & CEO

Alli has a proven executive management track record and over 20 years of experience driving sales growth in the technology industry. She led numerous teams over an 11 year tenure at Google where she focused on strategic accounts, aligning customer goals with emerging Ad Tech solutions, and bringing insights, transparency, and accountability to digital media investments. Alli began her career at Yahoo! GeoCities and moved on from there to lead creative and marketing strategy at both Deutsch and MediaCom. Alli received her BA in Communications from the University of Hartford.


Stacey Wisnom | Head of Partnerships, West

Stacey is an award winning media and marketing leader with over 18 years in the digital media space. With a continued stronghold in the digital marketing landscape, Stacey has worked with digital tech giants Google, Facebook, Snapchat, Twitter, Disney/ESPN and is able to understand key trends in the tech marketplace, identify areas of opportunity, and map to business needs. 

Stacey holds a degree in Communications and is a current and former board member of various digital publications. She is currently an active advisor and interim CMO of the blockchain fund - Pentacore. 


Laura Bauman | Content Development Lead

Laura is an experienced writer, communicator, and content strategist, creating & managing content for travel, technology, small business, and gender diversity. After graduating from the University of Wisconsin system with a BS in Journalism & Strategic Communications, she spent two years at a boutique agency, then transitioned to freelance and hasn’t looked back. Laura manages all content development for The Forem including web, social media, community, and more. When she’s not traveling, you can find her on a yoga mat, trying new food & beer, or adventuring in the mountains.


Ivett Balazs | Email Marketing Strategist

Ivett brings experience supporting early stage start-ups' growth on a variety of fields with growth marketing, planing and e-mail strategies. She started her career in digital communications in 2014, spending almost two years in a fast growing start-up before taking on the freelance world full-time. Ivett shaped her own vision on business growth and has been managing growth strategies for non-profit, e-commence, bloggers and more. Based in Amsterdam, Ivett is soaking up the knowledge that the European tech hub brings to the table. She has a certification in Growth Hacking, MA in International Business, and BA in Communications & Media.


Tracey Thorsen | Advisor

Tracey is a Leadership Catalyst and Executive Coach with a 20-year career in a Fortune 10 firm. This award-winning executive brings extensive experience as a functional leader in a variety of customer-facing roles. Tracey held key leadership roles in 18 successful initiatives, including start-up projects, technology upgrades, acquisitions and reorganizations … and lived to tell about it, with a smile! Tracey is a Professional Certified Coach (PCC), Certified Professional Co-Active Coach (CPC), and is PROSCI Change Management Practitioner certified. Tracey also completed an intensive 10-month Leadership Program with CTI.


Heather Cassano | Advisor

Heather is an Executive at Google, leading product design for workplace products including Google enterprise applications, workspaces, and educational experiences. She’s spent the past two decades serving in senior leadership roles at technology and education companies including Google, Yahoo, and Pearson Education. Heather is a passionate advocate for the creation of great products that solve real user needs, and throughout her career she’s created hundreds of user experiences for a diverse set of users, devices, and industries.


Shawna Hausman | Advisor

Shawna Hausman is EVP of Ecommerce & Digital Marketing at MISSION ( - an athletic gear and apparel company that focuses on high-tech, thermoregulation solutions that help professional athletes and active consumers control temperature and unlock performance. Over the years, Shawna has worked at a variety of other top retail brands, including giggle, West Elm, American Eagle, Bed Bath & Beyond, and Old Navy. Shawna has a passion for tapping into new and emerging technologies in order to improve digital marketing efficiency and enhance the overall brand experience online.

Violet Bell | Advisor

Violet Bell is a Senior Executive at Adobe where she heads up the Digital Marketing efforts spanning over 124 clients in the financial services and insurance vertical. Violet has deep knowledge in information technology, with 30 years of experience in Technology and Digital where her focus was on business transformation, governance, security, IT strategy, and marketing. Prior to Adobe, Violet was a Managing Director at Accenture and held a CIO role in many industries, including financial services, manufacturing, and publishing.

Mark Strong | Advisor

In 2004, Mark launched Mark Strong Coaching & Training to help employees around the world explore, enhance and expand their professional success and become the best versions of themselves through high-impact executive coaching and training. Mark spent 20+ years working at boutique and global ad agencies such as Fallon and McCann in many roles ranging from Chief of Staff, Director of Business Development, Director of Account Management, and Director of Learning. Over the years, Mark has managed successful relationships with Fortune 500 clients including MasterCard, BMW, Pepsi, and Starbucks.


David Brookmire, Ph.D. | Advisor

David Brookmire offers consulting, coaching, and development to bring C-level leaders and organizations to the next level. His change management process helps executives avoid common derailers, fix their blindspots, significantly improve their leadership skills and impact, and increase their leadership brand value. Brookmire has successfully coached executives at a variety of highly-respected companies including Coca Cola, ADP, Intercontinental Hotels Group, Cisco, & McKesson. Brookmire earned his Ph.D., MA, and BA in Industrial/ Organizational Psychology from the University of South Florida.